On January 1, 2025, the Shenzhen International Folk Art Season grandly opened in Longgang, Shenzhen. This five-day international art event brings together 18 distinctive folk performance teams from Asia, Europe, Africa, and other countries. Over 200 Chinese and foreign art actors bring a world-class cultural and artistic feast to the audience through special exhibitions, folk parades, and creative exhibition markets.

Global Folk Culture Gathering in Shenzhen

The Shenzhen International Folk Art Festival gathers exciting folk performances from around the world, presenting a multicultural exchange feast. International folk performances such as India's "Gujarat Dance", South Korea's "Long Drum Dance", Kyrgyzstan's "Rider Dance", Senegal's "Traditional Wedding Dance", Indonesia's "Terry Market Dance", and Thailand's dance "Ram Said Chatterley" have appeared one by one, showcasing the unique cultural charm of each country. At the same time, Chinese folk art also shone on stage, with performances such as Chongqing Art Troupe's "Sharp Feet Red Cloth Shoes" and Ganzhou's "Gannan Tea Picking Opera" creating a "most dazzling ethnic style" on site, allowing the audience to enjoy a feast of folk culture.

In addition, the accompanying folk creative exhibition has attracted a large number of citizens to stop and watch. The exhibition covers over a hundred categories including folk arts and crafts, traditional clothing, Shenzhen intangible cultural heritage products, lifestyle cultural and creative industries, and folk snacks. Visitors can not only appreciate the essence of traditional culture, but also find unique souvenirs in creative booths, taste delicious food, and feel the warmth of folk culture.

The wonderful collision between local brands and the international stage

In this cultural and artistic feast, Cleer, as a representative of local brands in Shenzhen, was invited to participate in the exhibition and became the focus of the exhibition with innovative audio products and outstanding brand strength.

As a domestic brand born in Shenzhen International Low Carbon City, Cleer has always adhered to the concept of innovation and quality since its establishment in 2012. From its initial audio development to its current internationally renowned brand, Cleer has always adhered to its original intention: to tell Chinese stories with sound and inject new vitality into traditional culture with technology.

At Cleer's booth, visitors can not only experience the unique charm of Chinese opera with smart audio products, but also experience the unique charm of the integration of tradition and technology through its high-quality audio products, attracting a large number of visitors to stop and experience. Especially its flagship product Cleer ARC 3 Arc Open AI Earphones, with master sound quality and AI functions, have attracted the attention of a large number of exhibitors.

In order to allow the audience to experience the brand's charm more deeply, Cleer specially planned a series of creative interactive activities at the exhibition site, among which the most popular were the "Experience Lottery" and "Wish Tree" activities. Viewers only need to experience Cleer's products on site to participate in lucky draws and have the chance to win limited edition ARC 3 sound arcs and other exquisite prizes. In addition, Cleer also specially set up a "wish tree", attracting many visitors to come and check in. Participants can receive a hanging sign, write their New Year's wishes on the sign, and then hang it on the wish tree to send themselves and their families good wishes for the New Year.

This activity is not only fun, but also gives the traditional New Year blessing culture a modern sense of technology and ceremony. Many viewers expressed that this was one of the warmest and most special interactions they had participated in during the exhibition.

Master Sound Quality: Recreating the Beauty of Classical Chinese Opera

The ARC 3 sound arc combines Dolby sound effects and head tracking technology to accurately capture the user's head movements, providing a highly immersive listening experience. Whether it is the delicate and graceful style of Kunqu Opera or the powerful and resounding style of Peking Opera, they can be truly reproduced through the ARC 3 sound arc, as if a master of Chinese opera is performing in their ears, showcasing the unique charm of Chinese opera. This delicate and precise sound quality not only meets the needs of opera enthusiasts, but also endows millennium culture with the vitality of modern technology.

AI function: Innovative experience enhances interactive fun

The ARC 3 Sound Arc not only has outstanding sound quality, but also is equipped with the latest generation of AI chips, realizing six core AI functions, including AI sound environment constant listening, AI voice control, AI motion sensing control, intelligent sports accompaniment, AI two-way high-definition calling, and innovative open AI active noise reduction. Through these features, users can achieve more intelligent personalized operations based on their own life scenarios, injecting the vitality of modern technology into traditional listening methods. For example, when listening to folk music, AI Sound Environment Constant Listening can allow users to still clearly feel the beauty of music details in noisy environments.

At the exhibition site, the Cleer booth was crowded with people, who personally experienced the excellent sound quality and intelligent technology brought by the ARC 3 sound arc. A participating audience member said, "Listening to opera with the ARC 3 sound arc is like an actor performing right beside me, it's very shocking." The deep integration of this product with culture, technology, and art has made the Cleer ARC 3 sound arc one of the most attractive star products at the exhibition, bringing a refreshing listening experience to the audience.

Cleer travels from Shenzhen to the world, letting the world hear the voice of China

As a leading domestic innovative audio brand, Cleer is not only popular in China, but has also established a wide terminal network in all provincial capitals, key cities, and regions, with over 6000 stores covering regions such as Hong Kong and Taiwan. It has also successfully entered the international high-end market. ARC 3 has also obtained official authorization to enter 3692 high-quality APR dealerships in Apple China, becoming the first domestic headphone brand to enter the Apple APR system.

In addition, Cleer has also entered luxury department stores such as Harrods and Selfridges in the UK, as well as professional electronic audio specialty stores such as B&H and Best Buy in the United States. Cleer spreads China's voice to the world with innovative products and excellent quality.

Classic and Innovation: Cleer Uses Technology to Give Sound Temperature

In the 2025 Shenzhen International Folk Art Festival, Cleer not only showcased its technological innovation capabilities, but also used ARC 3 as a bridge to showcase the innovative presentation of traditional folk culture in modern technology. In the future, Cleer will continue to be committed to using technology to inherit and spread traditional Chinese culture, telling the story of Chinese brands with every product.